Google moving to paid shopping results
Today is an important day for the Google shopping results. Organic listings are beginning to be phased out starting with...
View ArticleSearch Funnels Data Coming to Adwords
Google has recently announced a new feature in Adwords – the inclusion of a Search Funnel column. This will allow...
View ArticleGoogle Analytics to include Change History
Google Analytics recently announced a ‘Change History’ addition. This will come as a very welcome feature for anyone trying to...
View ArticleEnhanced Campaigns – tablets become desktop
With the news earlier in the year that Google is launching Enhanced Campaigns within Adwords, a lot of the focus...
View ArticleGoogle shopping arrives on smartphones
Google shopping is becoming increasingly important in paid advertising due to the gradually shift of all shopping results moving to...
View ArticleUniversal Analytics – now in public beta
On Friday the 22nd March, Google announced that Universal Analytics would be expanding into public beta. So, why change to...
View ArticleValueTrack: Recap & New Parameters for Enhanced Campaigns
ValueTrack parameters can be used within AdWords destination URLS to pass specific information to a variety of tracking platforms, essential...
View ArticleHow social media could improve your conversion rates
When conducting conversion rate optimisation research on your website, there are a number of obvious tools that spring to mind....
View ArticleBing’s New Enhanced Search Query Report
When managing a PPC campaign, it is imperative to be visible for all the necessary keywords in order to maximise...
View ArticleKeyword bulk uploads from Google
In November last year, Google released the bulk editing function to enable users to make numerous changes across an entire...
View ArticleUpdates to Google Enhanced Campaigns
Google launched their enhanced campaigns recently but received a fairly poor reception from a lot of PPC industry experts. It...
View ArticleGoogle introduce Adwords Upgrade Centre
You are already able to begin upgrading your campaigns but as of the 22nd July, Google will automatically begin upgrading...
View ArticleDynamic Search Ads: Part Two
In a previous blog, I spoke about Google releasing Dynamic Search Ads. Well, they have been available to advertisers for...
View ArticleDon’t Use Advanced Features to Replace Essential Basics!
As the date of the forced switch over to AdWords enhanced campaigns draws closer, more and more campaigns are voluntarily...
View ArticleEnhanced Campaign Additions
Adwords accounts are rapidly changing over to the new Enhanced format and there have been many blogs on the announcement...
View ArticleThe exciting face of Google Search in 2013
The PPC search results in 2013 are shaping up to be the most interesting and colourful array of extensions and...
View ArticleThe 5 Basics Of Adwords – Part 1: Keywords
There are many bells and whistles on Adwords nowadays, but the basics haven’t really changed much in the last five...
View ArticleNew beta under trial: Image Extensions
There is now an abundance of extensions to choose for your adverts – a new beta under trial at the...
View ArticleLocation Extension Targeting & Dynamic Locations Insertion
If you run campaigns that would benefit from a focus around physical locations, have you considered using location extensions, location...
View ArticleNew AdWords Developments & Enhanced Campaigns Changes
Recently Google announced the release of new tools for Display adverts with the Google Display Planner. This new tool was...
View ArticleThe 5 Basics Of Adwords – Part 2: Bids
This series of five blogs looks at the fundamentals of Adwords and how some quite basic changes to the way...
View ArticleUpgrade to Product Feed Specification
The setup of an advertiser’s Google Shopping product feed has become even more important since Google Shopping has been changing...
View ArticleOffer Extension Beta From Google
Google have released a new offer extension in Beta to enable advertisers to promote offers that can only be redeemed...
View ArticleGoogle Shopping Feed Specification Updated
Google moved to a paid for solution for Google Shopping, initially in the US then rolling out Worldwide. Now that...
View ArticleTop Ten Conversion Rate Optimisation Blogs
Conversion rate optimisation isn’t just a subject that you could pick up a book on and become an expert. There...
View ArticleThe 5 Basics Of Adwords – Part 3: Structure
This series of five blogs looks at the fundamentals of Adwords and how some quite basic changes to the way...
View ArticleAgency Edge
Google have developed a resource for agencies to use for their internal training purposes. The majority of agencies will have...
View ArticleThe 5 Basics Of Adwords – Part 4: Adverts
In the series so far, I have looked at the fundamentals of Adwords and how some quite basic changes to...
View ArticleThe 5 Basics Of Adwords – Part 5: Settings
There are many bells and whistles on Adwords nowadays, but the basics haven’t really changed much in the last five...
View ArticlePPC in 2013: Innovation, targeting and ROI
A constantly evolving channel, PPC offers marketers a plethora of opportunities to target advertising and messaging in a range of...
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